online marketing| its all about the base
Why the base?
Simply put: Could an increase in traffic to your website possibly make a difference? Could this traffic possibly generate more leads and could more leads possibly generate more sales (or conversions)? Perhaps?
Our approach to online marketing:
Your database is gold. Growing a list of prospective clients while understanding and nuturing your existing clients - thats the recipe we like to follow.
Online marketing/advertising consists of a broad spectrum of tools to grow and nuture your database. It's all about relevence - we use Facebook to find-a-friend and Google to find-a-store! The strength of online marketing is that is that its 100% measurable, adaptable and budgetable.
The Online tools/platforms available include:
- advertising on google (Adwords marketing includes PPC; CPM: CPA)
- email marketing
- social media
There's no "one-shoe-fits-all approach" - so ...